2 “Must Know” Copywriting Secrets that Guarantee Success

Copywriters often disagree on whether a brief sales piece with many white spaces is best or whether long and detailed is that the thanks to going. The long and in need of the talk is this… what sort of buyer are you targeting?

There are basically 2 sorts of buyers.

1. The Impulsive Buyer

This is the type of guy with “places to travel and other people to see” and not an entire lot of your time to try to to it in. Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

2. The Analytical Buyer

This group of buyers believes that the proof is within the details. They’ll read everything… including the fine print.

It stands to reason that a successful copy will address the requirements of both buyers… no matter length. Let’s check out what you would like to try to to to succeed in both buyers.

How to reach….

The Impulsive Buyer

Use attention-getting headlines and sub-headlines.
Capitalize on graphics that enhance your message…
Photos
Captions
Varying fonts and font sizes
Shading
Use Bold Headlines
Highlight with shaded areas or bullets

The Analytic Buyer

Use the headlines, sub-headlines, and graphics for the impulsive buyer as guides. Add the detailed information the analytic buyer needs under the right heading, and you’ve got a winning marketing piece that's bound to achieve success.
Inside knowledge of how your potential buyers react is that the key to getting their attention… and additional income. the very fact that the requirements of the impulsive buyer and therefore the analytical buyer overlap may be a bonus for you, the copywriter!

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